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Sara Lezama

Associate Partner at TwentyFirstCenturyBrand

Sara Lezama is an experienced Brand Strategist with a solid track record in the marketing and advertising industry, boasting expertise in competitive brand positioning, integrated marketing campaigns, and research for target development.

Sara's educational background includes a Bachelor of Arts in Mass Communications with a focus on Broadcast Journalism from Loyola University New Orleans and a Master of Science in Mass Communications with an emphasis on Brand Strategy from VCU Brandcenter.

She has an impressive professional history with roles at renowned organizations, such as Associate Partner, Strategy Director at TwentyFirstCenturyBrand, Director of Integrated Marketing at Old Navy, Sr. Manager of Campaigns & Communications Planning at Old Navy, Creative Strategist at Lyft, Brand Strategist at ARGONAUT Inc., Brand Strategist at Pereira & O'Dell, and Associate Brand Strategist at Pereira & O'Dell.

Additionally, Sara Lezama has prior experience in TV journalism and Public Relations, having worked as a Talk Show Host at Lambert Media/ Eye on the Islands, Narrator at Lambert Media/ Gangs in Paradise, Public Information Officer at V.I. Department of Justice, and various roles including Weekend Anchor, Weekday Reporter, Producer, Camera Operator, and Digital Editor at USVI TV 2 News (CBS) and KNOE-TV8 News (CBS).

Highlights

Jun 14 · linkedin

It is with great pride that we announce the launch of 21CB's CMO Thrive Guide for the world's most ambitious CMO's seeking to conquer the marketplace and the boardroom. Download your copy now at the link:

Oct 5 · linkedin

Delighted to join this group of brilliant brand thinkers for DX3 USA's Retail, Marketing and Tech Event to discuss 'What Makes a Good Brand Great', specifically why brand is so important in times of crisis.

Having a clear brand allows leaders to move forward proactively and positively during times of crisis. A great brand serves as a decision making tool to help leaders cut projects that ultimately don't ladder up to the brand promise, freeing up capital and resources in the process to build a great brand with purpose and precision.

Thanks to my fellow panelists Daniel Crask, Mo Dezyanian, Russ Rickey, and Emma Schermer Tamir for sharing their insights and hanks to our moderator Michelle Shemilt for asking such brilliant questions. #marketing #brand #event #tech #DX3USA

Sara Lezama
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Location

San Francisco, California, United States