Suggestions
Scott Breitbach
B2B Marketing - Helping Clients Create Industry Leading Marketing Programs - Foster MBA - Manager at Accenture
Professional Background
Scott Breitbach is an accomplished marketing professional with extensive experience managing complex marketing programs across various platforms and mediums. With a strong focus on the digital landscape, Scott has successfully orchestrated integrated marketing campaigns that encompass display advertising, customer advocacy, email marketing, social media management, and traditional marketing. His seasoned expertise in end-to-end campaign management, attribution setup, reporting, and analysis demonstrates his ability to lead teams as both a manager and individual contributor.
Scott is currently serving as a Manager in Client Account Management at Accenture Interactive, where he applies his vast marketing knowledge to foster strong client relationships and drive results. His previous positions have included various roles at Yesler, where he held both leadership and management capacities, contributing significantly to the company’s marketing strategies and execution. Notably, Scott has experience working with renowned brands, such as Microsoft and REI, where he further honed his marketing skills and industry knowledge.
Education and Achievements
Scott recently completed his Master of Business Administration (M.B.A.) at the Michael G. Foster School of Business at the University of Washington. His MBA education focused on critical areas such as Marketing Strategy, Analytics, and Team Leadership—equipping him with essential skills to navigate the dynamic marketing environment. His coursework encompassed diverse subjects, including Marketing Management, Business Strategy, Leading Teams and Organizations, as well as Finance and Data Modeling. His academic journey also featured participation in a business strategy case competition and active membership in the Foster Marketing Association, further enhancing his practical skills and networking capabilities.
Prior to his MBA, Scott earned a Bachelor of Arts in Communications from Seattle Pacific University, providing him with a solid foundation in effective communication strategies and content development. This educational background complements his extensive marketing career and underlines his commitment to continuous learning and professional growth.
Key Skills and Specialties
Scott’s marketing expertise is highlighted by a diverse set of skills that make him a versatile asset in any marketing setting. His specialties include:
- Digital Website Tagging: Proficient in implementing strategies that optimize online user tracking and analytics.
- Display Advertising: Expertise in creating compelling display ads that resonate with target audiences.
- Email Marketing: Skilled in crafting effective email campaigns designed to drive engagement and conversions.
- Reporting and Analytics: Strong analytical abilities that enable data-driven decision-making and campaign optimization.
- Search Engine Marketing: Experience in enhancing search presence through targeted marketing tactics.
- Worldwide Communication: Capable of managing communications across global teams and markets.
- Strategy and Consulting: Providing insightful marketing strategies and consulting services to clients.
- Relationship Management: Building and maintaining strong relationships with clients and stakeholders.
- Social Media Management: Effectively leveraging social media platforms to promote brand awareness and engagement.
- Content Marketing: Developing engaging content strategies that capture audience interest.
- Data Management and Analytics Tools: Proficient in using the Microsoft Suite, including Excel and PowerPoint, for data analysis and presentation.
Career Progression
Throughout Scott's career, he has ascended through various roles, showcasing his adaptability and capacity for leadership. Here’s a brief overview of his career path:
- Manager, Client Account Management at Accenture Interactive: Currently managing key client relationships and developing marketing strategies.
- Account Director at Accenture Interactive: Previously leading account strategy to drive business success.
- Account Director/Account Supervisor at Yesler: Responsible for overseeing marketing programs and client campaigns, driving success for major accounts.
- Marketing Programs Account Manager at Yesler: Managed comprehensive marketing initiatives that directly contributed to client objectives.
- MBA Marketing Consultant at REI: Provided strategic marketing consultation, leveraging MBA insights.
- Senior Marketing Program Manager at Microsoft (Yesler): Developed and managed marketing programs for Microsoft, showcasing his ability to handle high-profile clients.
- Digital Account Manager at Holland America Line: Managed digital marketing initiatives to enhance brand positioning within the travel industry.
- Various roles at Yesler and prior positions: Including marketing project management and strategic account management, highlighting his progressive responsibility and skill development in marketing domains.
Professional Associations
In addition to formal education, Scott is a member of professional associations such as the Foster Marketing Association, which provide networking opportunities and ongoing professional development within the marketing community. Through such involvement, he stays informed about industry trends and best practices.
Conclusion
With his comprehensive skill set in marketing and business management, along with his solid educational foundation, Scott Breitbach stands out as a leader in the field of marketing. His ability to develop and manage complex marketing programs effectively, combined with his passion for continuous learning and strategic insight, positions him as a valuable asset to any organization.
tags':['Client Account Management','Digital Marketing','Marketing Strategy','MBA Graduate','Marketing Analytics','Email Marketing','Display Advertising','Team Leadership','Social Media Management','Content Marketing','Reporting and Analytics','Relationship Management','Search Engine Marketing'],'questions':['How did Scott Breitbach develop his expertise in digital marketing strategies?','What inspired Scott Breitbach to pursue his MBA at the Foster School of Business?','Can Scott Breitbach share some case studies from his time at Yesler that demonstrate successful marketing campaigns?','In what ways has Scott Breitbach utilized his communications degree in his marketing career?','How does Scott Breitbach approach team leadership in complex marketing programs?'],
People also viewed
Related People
Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.