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Scott Switzer

CTO at Ozone Project, OpenX founder, Flybridge advisor

Scott Switzer is the Chief Technology Officer (CTO) at Ozone, a prominent digital advertising platform in the UK. His career began in Omaha, where he developed a passion for technology by creating computer games on a TRS-80. Over the years, he has navigated significant challenges in the tech industry, particularly during the dot-com boom and bust with his company, Big Emmas, later rebranded as Article 27. He gained notable success as the founder of OpenX, an open-source ad platform that emerged as a competitor to industry giants like DoubleClick.12

At Ozone, Switzer is focused on redefining the digital advertising landscape by advocating for a privacy-first advertising ecosystem. His vision aims to balance user privacy with effective advertising strategies that benefit both publishers and brands.12 His insights into the future of digital advertising have been shared in various industry discussions, emphasizing the need for transparency and collaboration among stakeholders.23

In addition to his role at Ozone, Switzer has been involved with venture capital firms like FirstMark and Flybridge, which has enriched his understanding of startup dynamics and emerging technologies such as blockchain and crypto.1 His professional presence is also noted on platforms like LinkedIn and Twitter, where he shares updates about his work and the industry.45

Highlights

Aug 19 · linkedin

AI is going to fundamentally disrupt the adtech market, and I want to help make this happen.

There’s not yet a clear picture of how digital advertising will fully embrace AI, but something will soon emerge that will change digital advertising as we know it today.

To my contacts, friends, colleagues, and followers: What people or companies are building great things at the intersection of AI and Adtech?

Will there be a new platform powered by AI that competes with TikTok and YouTube for user attention and ad spend?

Will AI ad creatives make today’s Instagram ads seem dusty?

Can AI bots be able to manage a brand across the entire digital landscape?

I’d like to figure out the answers to these and many other questions.

If you have suggestions of people or companies to collaborate on building digital advertising in the age of AI, please share, repost, or send me a DM!

cc Ozone | Powering the Premium Web cc Flybridge Jesse Middleton

Apr 2 · linkedin

Best places to hear a founder pitch a VC, by decade:

Related Questions

What are some of Scott Switzer's most notable achievements at Ozone?
How did Scott Switzer's experience with OpenX influence his approach at Ozone?
What challenges has Scott Switzer faced in redefining the digital advertising industry?
How does Scott Switzer's background in creating computer games relate to his role at Ozone?
What are Scott Switzer's thoughts on the future of privacy-first advertising ecosystems?
Scott Switzer
Scott Switzer, photo 1
Scott Switzer, photo 2
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Location

New York, New York, United States