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Serena Lee

Strategic & Service Design Specialist

Serena Lee is a strategic designer with a strong background in business design, service design, lean startup, and social impact.

As an entrepreneur and innovator, Serena is particularly interested in AgTech, smart cities, sustainability, and delivering exceptional customer experiences.

She has been recognized for her work, having been featured in the AFR BOSS Most Innovative Company Awards and receiving the Australian Davos Connection's Australian Leadership Award.

Serena holds a Bachelor's degree in Communication Design from Monash University and has completed various accelerator programs focusing on food and AgTech startups as well as social enterprise impact development.

Throughout her career, she has held significant positions such as Design Strategy Lead at Macquarie Group, Associate Strategic Design Director at Merkle Australia, and Chief Operating Officer at Farmwall among others.

Her diverse experience demonstrates a deep understanding of strategic design and a commitment to driving innovation and positive social change.

Highlights

Dipo Induction Expands to Meet F&B Brand's Growing Demand to Go Green - Branding in Asia Magazine
Sep 18 · The Weekly Times
Harriet O'Shea Carre: Young Achiever Awards Victoria winners announced - The Weekly Times
Serena Lee
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Location

Sydney, New South Wales, Australia