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Shaina M Wiel
Founder, Minorities in Sports Business
Shaina M Wiel is a prominent figure in the sports business industry, focusing on diversity and inclusion. She has been an Associate Professor at Columbia University since January 2022.3 Wiel is the founder of Minorities in Sports Business (MiS), an organization she established in 2016 to create a digital hub for minorities in the sports industry to connect and network.13
Career Highlights
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Founder of MiS: Wiel's organization has grown into a national, invite-only digital hub with over 1,000 sports professionals, aiming to provide networking and career advancement opportunities for people of color in the sports industry.12
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Academic Roles: Besides her position at Columbia University, Wiel has also served as an Adjunct Professor at Georgetown University and West Virginia University.3
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Industry Experience: Prior to founding MiS, Wiel held positions with major companies such as ESPN, NBA, Samsung, and Coca-Cola.1
Education and Expertise
Wiel holds a bachelor's degree in bio-evolutionary psychology from Penn State University and a master's degree in sports management from Columbia University.13 Her expertise lies in professional development, leadership, and empowerment for Black women and people of color in sports.2
Impact and Recognition
Under Wiel's leadership, MiS has helped over 80% of its members secure interviews or positions in their desired fields.2 Her clients include major sports organizations such as the PGA Tour, NBA, MLB, and Octagon.2 Wiel's work extends to developing professional opportunities for Black and brown college students through MiS Next, which has chapters at several universities.2
Wiel's efforts in diversifying the sports industry and providing representation for Black professional athletes have been recognized and praised by industry leaders.12
Highlights
Are there any students or recent graduates in Las Vegas who can help us with an event this Friday?
People who know me know I NEVER talk about what I do or have done. So when I was asked to be a part of the cover, I was genuinely surprised. Huh? Why me? But nah, I’ve DONE and AM doing the work. THANK YOU to Danisha Rolle for ALWAYS seeing me and my work (and Arlesha Amazan for recommending me). To share a double cover with LEGENDS like Rachel Luba, Kristen Kuliga, Esq., Denise White, and the INCOMPARABLE Lisa Leslie was SURREAL. It’s really an honor to share space with you badass women in sports! The last 17yrs in this industry has been a JOURNEY. And not being in a traditional space the last 5 years has been even more of a journey. Being essentially a one-woman team (shoutout to Jazmine Clarke and Brianna for holding me down on the admin side) is daunting and feels impossible at times, but we’re WORKING! HUGE thank you to Mia K. Aime, MBA for helping me tell my story - because she knew I wouldn’t do it. Thank you to Simone Hunt for styling me when I called you the night before with like an hour to get it together. Being seen and honored in this way means SO MUCH. Lastly, THANK YOU, THANK YOU, THANK YOU, to everyone who’s been supporting MiS since day 1. I appreciate y’all more than you know. THANK YOU!
Now go order the latest issue of Sports & Entertainment Today (SET) magazine so I can be on your coffee table (AND read our dope stories) and go follow and support Minorities in Sports Business
