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Silvia Curioni
Founder
Silvia Curioni is the founder of ZIPPERLY, Inc., a company based in California that specializes in handcrafted Italian leather bags. She is a three-time tech founder who has transitioned into the fashion industry, emphasizing luxury and craftsmanship in her current venture.12
Before founding ZIPPERLY, Curioni gained experience in the tech sector, including a notable role at Weee!, a grocery delivery service.2 She is also recognized for her commitment to quality and design in her new fashion endeavor, which highlights the elegance of Italian craftsmanship.3
Curioni's educational background includes studies at Universidade Estadual de Campinas, contributing to her diverse skill set in both technology and fashion.1
Highlights
Before launching ZIPPERLY, Inc, I dedicated 6 months to reading books I had sitting in my "To Read" list, including “Start with Why” by Simon Sinek.
I knew I wanted my brand to have a strong “why,” but I didn't realize it would take so much time to clearly define and be able to articulate it. Deep down, I understood it was connected to my heritage and the diverse cultures that shape me and my family.
After months of reflection and a little help from AI, I finally found the words to express it clearly (I believe). You can find it in the “Our Story” section at https://zipperly.com. But I will also leave it here:
I was born and raised in South America, the daughter of an immigrant father, with strong Italian culture and language at the heart of our home. From a young age, I felt a deep connection to something more, something extra that set me apart. I spoke another language, lived a lifestyle, and enjoyed food that was different from those around me. This multicultural identity has always defined who I am. When I moved to Italy, my Brazilian heritage became that “something extra.” When I later moved to the U.S., I carried both my Italian and Latino roots with pride. The hardest question to answer was always, “Where are you from?” My response would shift depending on the context because my identity was a mix of so many influences. These diverse backgrounds have shaped my fashion choices throughout my life. I’ve always loved adding unique elements to my looks—whether it was a vintage t-shirt my dad brought back from Italy, something my mom saved from the ’60s, or a treasured find from one of my trips to Italy. My backpack, pens, pencil box, and shoes were often different because they came from Italy. We didn’t travel to Europe often, but when we did, I returned with items I cherished for years. Now as an adult, my house is filled with items I find around the world. When I decided to leave behind my tech life and become a fashion founder, it quickly became clear what unique value I could bring to my brand: my multicultural heritage. One phrase from Christian Louboutin illuminated this for me: “When we come from different cultures, different backgrounds, we are not divided, we are multiplied.” That is exactly what I want to achieve with ZIPPERLY, Inc collections. I aim to bring different cultures together, creating something multiplied and unique. Our first leather bags are made in Italy, celebrating the rich Italian craftsmanship and heritage. Our initial jewelry pieces are crafted by talented artisans in Brazil. Our symbol is the Bird of Paradise flower- bold, colorful, and proud. Just like our brand, it thrives in both Brazil and California. And I’m adding the American spirit into every design. My hope is to continue exploring the world and incorporating a bit of every culture into our future collections. I invite you to join me on this journey! With love, Silvia
It's a very exciting day for us! We have built so much together! Happy to be on this journey with you Renato P. and Rafael Sanches Anycart
