Sign In

Stacy La Cotera

GM - Executive Producer - Awards Development

Stacy La Cotera is currently the President and CEO of The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.), formerly known as Promax.23 She assumed this role in July 2022, succeeding Steve Kazanjian.14

La Cotera has a long history with the organization, having joined Promax in 2008 after working at the Recording Academy's Grammy Awards.1 She progressed through various roles, including:

  1. Manager in the awards department
  2. Vice President
  3. General Manager and Executive Producer (appointed in 2016)1

In her current position, La Cotera is leading G.E.M.A. through a significant transformation. This includes:

  • Expanding the organization's focus beyond TV and streaming to include film, music, video games, and sports2
  • Rebranding Promax to G.E.M.A. in February 20243
  • Introducing tiered memberships to cater to professionals at different career stages2
  • Organizing new events like "Converge" to bring the entertainment marketing community together2

La Cotera is known for her passion for community-building and her belief in the power of bringing diverse professionals together to share knowledge and inspire each other.25 She has over 23 years of experience in non-profit association management and is recognized for her skills in delivering high-level industry events and career development programs.5

Related Questions

What are Stacy La Cotera's key achievements at Promax?
How did Stacy La Cotera transition from the Recording Academy to Promax?
What are the main goals of the Global Entertainment Marketing Academy of Arts & Sciences?
How has the community reacted to the name change from Promax to G.E.M.A?
What new verticals has G.E.M.A. added and how will they impact the organization?
Stacy La Cotera
Stacy La Cotera, photo 1
Stacy La Cotera, photo 2
Add to my network

Location

Los Angeles, California