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Tricia Moore
Senior Vice President at FleishmanHillard
Tricia Moore is a seasoned professional with close to ten years of experience in public relations as a media relations specialist. Her expertise lies in developing effective communications strategies, executing impactful earned-led activations, and facilitating the launch of new products for clients on a national and global scale. She specializes in national retail, QSR, and corporate media.
Tricia is known for her creative approach, media acumen, and agility in leading earned media teams to adapt PR strategies in real-time, enabling brands to stand out in crowded news cycles and safeguard their reputation amidst evolving news developments. She stays abreast of the latest trends in the dynamic media landscape, driving teams and clients to create influential earned-led strategies within integrated campaigns.
Prior to her PR career, Tricia worked in production development in New York, contributing to research, pitching, and casting for reality television shows. She graduated Magna Cum Laude from the University at Albany with a BA in Journalism and a minor in Communications. Throughout her education and various professional roles, Tricia has honed her skills and expertise in media relations and strategic communications.
Tricia Moore has held key positions in several reputable organizations, including FleishmanHillard where she served as Senior Vice President, Vice President, Managing Supervisor, Senior Account Executive, and Account Supervisor. She has also worked at Rachel Kay Public Relations, Access, Emanate PR, and held internships at Emanate PR, 11th Street Productions, Back Roads Entertainment, Zumic, and 13WHAM-TV. Tricia's diverse experience spans across media, public relations, journalism, and production, showcasing her versatility and adaptability across different roles and industries.
Beyond her professional endeavors, Tricia has also gained valuable skills from her experiences as a Server/Bartender at SLOCO PASTY CO, Waitress/Bartender at The Melting Pot, Back of House Cook/Cashier at Russo's Pizza, and her involvement in the Albany Student Television's Field Reporting Program as Director, Assistant Director, and Reporter. These roles have equipped her with interpersonal, leadership, and organizational abilities that complement her strong foundation in media and communications.
Tricia Moore's comprehensive background encapsulates a wealth of knowledge and expertise in public relations, media relations, journalism, production, and communications, making her a dynamic and well-rounded professional in the industry.
