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Wayne Blodwell
Co-Founder and CEO @ Impact Media | AI Attention Platform
Wayne Blodwell is a pioneer in programmatic technologies, having delved into this field as early as 2009. With a background in major UK media agencies, he has played integral roles in developing programmatic practices. In 2016, Wayne founded The Programmatic Advisory, a strategic consultancy aimed at offering impartial and expert advice on leveraging programmatic approaches to achieve companies' business objectives. Currently, he is based in New York, focusing on his new startup, Impact Media. Wayne is known for his insights in the industry, making notable contributions to discussions on programmatic advertising through various projects, including the ANA Programmatic Supply Chain Study 2023, WFA Global Media Charter 2022, and an EU Commissioned study on tracking in digital advertising 2022. Wayne Blodwell holds a BSc in Multimedia and Digital Systems from the University of Sussex and has also studied at Henley Business School. His vast professional experience includes roles such as Co-Founder and CEO at Impact Media, Coach at Programmatic Sprint, Writer/Podcaster at The AdPod, Founder & CEO at TPA Digital, Head Of Programmatic Product and Activation at Dentsu Aegis Network, Head Of Programmatic at iProspect UK, and various managerial positions at renowned companies like Xaxis, Universal McCann, Arena Media, Jack Media, and Diffiniti.
Highlights
I really enjoyed shaping the recent WARC report on the future of programmatic and getting to chat about the findings.
There are tons of takeout's, but the key ones for me; ▶ Majority of respondents cited brand safety and suitability as their biggest concern with programmatic advertising (concerning) ▶ 76% of respondents are testing first-party or authenticated data strategies (exciting) ▶ 64% of respondents trust the partners they work with (too low)
It was also great for Paul Stringer, PhD to host myself and Sascha E. on the WARC podcast.
What did you think of the main findings?
Report link and podcast links available in the comments.
Start your work week off on the right foot by watching the latest episode of Attention, Attention!
In this episode Marc Guldimann and I; 🎤 Welcome guest Steven Filler to the show to discuss how attention drives brand lift (our first guest - thanks Steve!) 🔧 Share thoughts on the IAB Attention Toolkit that Angelina Eng and the IAB have recently released 📈 Discuss Adelaide's recent purchase and their funding round involving Aperiam
All covered in less than the time it takes to enjoy your Monday morning coffee.
Hope you enjoy.
