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Yuying Deng
I help businesses scale effortlessly with a seamless IT platform | CEO @ Esevel
Yuying Deng is a prominent entrepreneur and venture partner based in Singapore, currently serving as the Venture Partner at Iterative since October 2022. In this role, she assesses investment opportunities for the accelerator program, leveraging her extensive experience in entrepreneurship and technology.
Professional Background
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CEO and Founder of Esevel: Yuying founded Esevel in April 2020, an all-in-one IT platform designed to assist small and medium-sized businesses in managing their people, devices, and applications across eight countries in the Asia-Pacific region. The platform streamlines processes such as employee onboarding, device procurement, and IT support, aiming to enhance productivity while providing a positive employee experience.12
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Previous Roles: Before establishing Esevel, Yuying held various positions including CEO of Altizen from 2014 to 2020 and Vice President at Orange Valley Nursing Homes. She began her career as an Associate at Baker & McKenzie, working in corporate law across major cities like Hong Kong, Shanghai, and London.12
Education
Yuying holds an MBA from INSEAD and has completed various legal qualifications from institutions such as the National University of Singapore and The University of Hong Kong. Her educational background combines law with business management, equipping her with a diverse skill set applicable to her entrepreneurial ventures.2
Personal Insights
Yuying's journey into entrepreneurship was inspired by her parents, who were also business owners. She emphasizes the importance of understanding customer needs and maintaining focus on key priorities within a business. Her experiences have shaped her approach to building companies that address real-world challenges, particularly in the context of remote work and distributed teams.1
In addition to her professional endeavors, Yuying is a mother of three and actively engages in initiatives that support female founders in the startup ecosystem.12


