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Zack Coffman
CEO / Founder at One World Digital, LLC
Professional Background
Zack Coffman is a seasoned digital content strategist with over fifteen years of hands-on experience in long-form digital content monetization and direct-to-consumer distribution. His expertise lies in developing and managing linear and Video on Demand (VOD) video brands for both owned and operated (O&O) properties and partnered content creators. Throughout his career, Zack has honed his skills in audience development, social advertising, and content marketing strategy, making significant strides in cross-platform video delivery. His proficiency extends across an impressive array of Over-The-Top (OTT) networks such as Roku, PlutoTV, Tubi TV, Vizio WatchFree, Sling, Amazon Prime, and Facebook Watch, among others. His strategic approach has enabled content producers to effectively reach their target audiences on various platforms, driving engagement and monetization.
In addition to managing content delivery, Zack has an exceptional track record in supervising proposal development and negotiating sponsorships and branded activations with esteemed global brands. His experience includes collaborations with industry giants such as 21st Century Fox, Dickies, Discovery, Starz, and Harley-Davidson, where he successfully orchestrated marketing strategies that enhanced brand visibility and audience engagement.
Education and Achievements
Zack's educational foundation is as diverse as his professional endeavors, marked by a BA in World Arts and Cultures from the prestigious University of California, Los Angeles. His passion for cultural studies is further evidenced by his participation in the Korean Language Program, where he earned insights into the Korean Language and East Asian Studies at Yonsei University. Additionally, Zack has a strong background in music from his studies at the State University of New York at Binghamton, where he cultivated his artistic sensibilities.
Zack's achievements in digital programming are noteworthy, having produced award-winning content that resonates with audiences worldwide. One of his standout creations is "Choppertown: the Sinners," which has become a seminal brand in the digital landscape and has given rise to a successful direct-to-consumer video monetization platform at Choppertown.com. By harnessing the power of social media and live video, Zack has remarkably elevated the Choppertown Facebook page from a modest 25,000 to an astounding 2,600,000 followers, demonstrating his ability to cultivate a vibrant online community around quality content.
In a move that exemplifies his innovative spirit, Zack launched Choppertown Gaming on Facebook Gaming, a live-streaming gamer channel dedicated to entertaining audiences while raising money for charitable causes. This initiative highlights his commitment to leveraging digital platforms for social good, blending his passion for gaming with philanthropy.
Notable Contributions
As a thought leader in the realm of digital content, Zack Coffman has made his mark as a panelist and guest speaker at various digital Over-The-Top (OTT) conferences. His presentations cover a range of vital topics, including "Challenging Convention in Social," "Online Content Monetization," and "The Rise of Social Video for Viewer Acquisition, Content Creation, Content Discovery, and as a Complimentary (and Competitive) Experience." These engagements not only illustrate his deep knowledge of the industry but also his dedication to elevating the discourse around digital media and its impact on audience engagement and content monetization.
Career Development
Throughout his career, Zack has been the driving force behind numerous successful projects in various prominent roles. As the CEO and Founder of One World Digital, LLC, he continues to innovate and push the boundaries of digital content distribution and audience engagement. Previously, he served as Executive Producer and Co-Founder at One World Studios Ltd., where he was instrumental in creating content that resonates with audiences across platforms. Zack’s role as an Executive Consultant in Content Marketing and Monetization Strategy at Survios further underscores his ability to elevate brands through impactful marketing strategies.
His experience extends to strategic roles at reputable companies, including Kang Je-gyu Films, where he led distribution strategies, and Samsung Electronics, where he was responsible for content acquisition and strategy. His career trajectory also includes a significant tenure as Head of Acquisitions at HMJ Films and as a Line Producer at Abraxas Films, both of which solidified his expertise in content development and production.
Conclusion
Zack Coffman’s unparalleled experience and innovative approach to digital content monetization and distribution set him apart as a leader in the field. His commitment to fostering community engagement and creating impactful content positions him as a pivotal figure in the evolution of digital media, making him a highly sought-after expert in the industry. With his education in world arts and cultures, coupled with extensive industry experience across various media platforms, Zack continues to shape the future of content marketing and social media engagement for brands and audiences alike.
