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Louis Schena

Swipii

Louis Schena is the Chief Operating Officer (COO) and co-founder of Swipii, a digital loyalty program designed to assist small businesses in enhancing customer engagement and retention. He co-founded the company in 2014 alongside Chitresh Sharma after graduating from the University of Strathclyde with a Master's degree in International Marketing in 2012. Originally from France, Schena has an international perspective that has influenced his entrepreneurial journey.

Career and Contributions

Swipii was established to provide local businesses, such as restaurants and coffee shops, with an effective marketing tool that automates customer loyalty programs. The platform allows businesses to collect customer data, create tailored rewards, and track the success of their marketing efforts. Initially launched as a tablet-based system, Swipii evolved into a mobile app that connects consumers with local businesses, offering cashback rewards for shopping locally.12

Under Schena's leadership, Swipii has grown significantly, becoming the UK's largest customer loyalty platform for small business owners. The company has received recognition for its innovative approach, including being named among Forbes 30 Under 30 Europe in 2017 for its impact on retail and e-commerce.12 In August 2021, Schena stepped up to the role of CEO following Sharma's departure from the company.2

Vision and Future Plans

Schena's vision for Swipii is to simplify the shopping experience while empowering small businesses to compete with larger retailers. He emphasizes the importance of technology in enhancing in-store experiences and aims to expand Swipii's reach beyond the UK, with plans for growth in Europe and potentially other international markets.13

In summary, Louis Schena is a dynamic entrepreneur dedicated to supporting local businesses through innovative marketing solutions. His work at Swipii reflects a commitment to fostering community engagement and driving economic growth within the retail sector.

Highlights

Jul 30 · leadiq.com
Swipii Company Overview, Contact Details & Competitors | LeadIQ
May 26 · ourcrowd.com
Swipii Company Profile: Overview and Full News Analysis - OurCrowd

Related Questions

What inspired Louis Schena to co-found Swipii?
How did Louis Schena's international background influence Swipii's development?
What challenges did Louis Schena face while growing Swipii?
How did Louis Schena transition from COO to CEO at Swipii?
What are some key features of the Swipii app?
Louis Schena
Louis Schena, photo 1
Louis Schena, photo 2
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Location

Glasgow, Glasgow City, United Kingdom