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Steve Schlenk
Senior Director, Content Strategy, Editorial, and Project Management ǀ Marketing and Communications
Professional Background
Steve Schlenk is a seasoned professional with extensive experience in content strategy, editorial oversight, and marketing project management. As the Senior Director at the Purdue for Life Foundation, Steve leads an enthusiastic team of eight professionals dedicated to fostering connections among alumni and friends of Purdue University. Established in 2020, the Purdue for Life Foundation emphasizes community involvement and philanthropic support, aligning with Steve's commitment to enhancing the university's relationship with its alumni.
In his current role, Steve plays a pivotal part in shaping the foundation's content strategy and overseeing its editorial processes. He is particularly adept at managing the foundation's social media presence, which encompasses campaigns for significant events such as the Purdue Day of Giving and major announcements. His creativity and strategic vision have propelled the foundation into the digital spotlight, resonating with the Purdue community. Furthermore, Steve serves as a consultant for various projects across Purdue’s campus as well as with community organizations, showcasing his expertise and versatility in the field.
One of Steve's notable achievements includes directing all social media efforts for "Ever True: The Campaign for Purdue University," which concluded its successful campaign in 2019. This prominent initiative set new benchmarks for engagement and fundraising, reflecting Steve's capability to harness social media's power to connect with audiences.
Prior to his current position, Steve was instrumental in the Purdue Research Foundation for several years, serving as Senior Director for Philanthropic Communications. During his tenure, he was responsible for a diverse range of communication projects, including managing the university's inaugural international engagement campaign. Steve’s adeptness at handling event marketing, website redesigns, and crafting compelling narratives for news releases and publications distinctly contributed to the foundation’s outreach efforts.
Steve's dedication to fostering a strong connection between the university and its alumni community is underscored by his long-standing involvement with Purdue Musical Organizations. For eight years, he was a dynamic force in shaping the organization’s strategic direction, implementing a successful strategic plan, and significantly enhancing attendance for the celebrated Purdue Christmas Show. By overseeing the event's growth to over 18,000 patrons, he demonstrated his commitment to promoting the arts while amplifying Purdue's cultural impact.
Education and Achievements
Steve Schlenk is academically equipped to lead in communications with a robust educational background. He obtained a Bachelor of Arts in Public Relations and Rhetorical Advocacy from the Brian Lamb School of Communication at Purdue University. His academic journey continued with an MBA from the Krannert School of Management at Purdue University, which solidified his leadership capabilities and strategic thinking in organizational management and communications. Additionally, he pursued a Certificate in Fund Raising Management from the Indiana University Lilly Family School of Philanthropy, further honing his skills in philanthropy and fundraising strategies.
In addition to his educational pursuits, Steve has made significant contributions to the field of philanthropy and communications. He has shared his expertise through guest lectures at Purdue University on topics including social media marketing and international advancement. His thought leadership was further recognized when he presented at esteemed conferences such as the Big Ten Development Conference, the Association of Fundraising Professionals luncheon, and the CASE District V Conference, where he was honored as a faculty star. Steve's role as a CASE awards judge and his participation in a case study and podcast with Hootsuite highlight his dedication to sharing best practices and driving innovation in philanthropic communications.
Achievements
Steve Schlenk's numerous achievements reflect his dedication to excellence in his field. As a strategic leader, he has significantly impacted the Purdue community through his work at the Purdue for Life Foundation and the Purdue Research Foundation. His involvement in campaigns like "Ever True" has set new standards for engagement and philanthropy, solidifying Purdue’s reputation among its alumni.
His track record at Purdue Musical Organizations included the successful implementation of a strategic plan and substantial growth in audience attendance for the Purdue Christmas Show by 20%, highlighting his expertise in project management and audience engagement.
Steve's speakers’ engagements and team leadership experiences have established him as a thought leader in the fields of content strategy and philanthropic communications. His commitment to education, community involvement, and support for the arts continues to inspire his colleagues and the broader Purdue community. Outside of his professional life, Steve enjoys exploring new destinations, immersing himself in the arts, and actively volunteering within his community. This well-rounded approach to his career and personal interests showcases his genuine passion for life and service to others.
