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Via Tendon

People Leader I 10+ years experience I 2x built 0 to 1 I B&T 30 Under 30

Via Tendon is a seasoned professional with over 12 years of experience in brand, content, strategy, and operations across global agencies and in-house roles.

As a passionate advocate for compassionate leadership, leveraging skills for good, and promoting genuine Southeast Asian representation, Via strives to empower individuals to excel and bring their whole selves to work.

With a background in advertising from RMIT University, Via has held key positions such as Senior Manager - Brand, Content & Community at Cbus Super Fund, alongside roles in innovation, digital, social media, and creative fields at reputable organizations like dentsu, Carat, SoDA Speaks, and more.

Noteworthy achievements include leading cross-functional teams, delivering integrated campaigns for renowned brands like ANZ, Subaru, and Disney, and founding Metta Play, a brand dedicated to enhancing children's awareness, courage, and compassion through multilingual educational resources.

Besides professional accomplishments, Via draws inspiration from being a mother of two, citing them as the driving forces behind her continuous growth as a leader and individual.

If you seek a professional who prioritizes team empowerment, storytelling, and impactful outcomes, Via Tendon is a standout candidate to consider for your endeavors.

Via Tendon
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Location

Melbourne, Victoria, Australia